OOKISA

Identity creation for OOKISA, a Japanese inspired haircare line and one of Syndero’s most successful products. OOKISA is inspired by hair care and styling secrets that have long been integral to high fashion in Asia and the Far East. After some research, I created the product name after finding out that it was a Japanese word for “volume and size” (plus, it sounded good). The red PMS was also researched and matches the Japanese national flag.